Oleksandr P. Krupskyi
Oles Honchar Dnipro National University
The article explores the particular approaches to the determination of the essence and components of the definitions, such as «culture» and «organizational culture». It highlights the main points of cultural impact on the enterprise’s work effectiveness; introduces the author’s definition of the balanced culture as the development factor of an enterprise; analyzes the manager’s part of the building of a balanced culture; reviews the concept of cultural balance and proposes the author’s definition of this concept.
Keywords culture  organizational culture  balanced culture  enterprise  manager  balanced team
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