Euphemisms and hypocrisy in corporate philanthropy

Business Ethics, the Environment and Responsibility 20 (3):267-279 (2011)
  Copy   BIBTEX

Abstract

Over the past two decades, a growing number of large multinational corporations have come to view philanthropy as an important part of their business operations. This has stimulated research on the many different strategies that are pursued by these corporations in their attempts to become more philanthropic while remaining economically responsible. In this situation, some researchers have argued, corporations run the risk of being caught out as hypocrites. Through an analysis of the corporate social responsibility reports of the biggest multinational corporations, this article shows how the risk of hypocrisy is managed communicatively through the use of euphemisms. The article argues that the use of euphemisms makes it possible to communicate both economically and philanthropically without manifest contradictions. Euphemisms, however, are also risky in their own right

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 91,252

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Corporate Philanthropy Research.Ann K. Buchholtz & Jill A. Brown - 2006 - Proceedings of the International Association for Business and Society 17:70-71.
Resonance tropes in corporate philanthropy discourse.Crawford Spence & Ian Thomson - 2009 - Business Ethics, the Environment and Responsibility 18 (4):372-388.
Awareness: The Missing Link Between Corporate Social Performance and Performance.Naomi A. Gardberg & Donald H. Schepers - 2007 - Proceedings of the International Association for Business and Society 18:144-148.
Corporate Social Responsibility and Labor Policy in the Disunited States of America.Robbin Derry - 2011 - Proceedings of the International Association for Business and Society 22:142-150.

Analytics

Added to PP
2011-06-21

Downloads
118 (#147,509)

6 months
8 (#317,415)

Historical graph of downloads
How can I increase my downloads?

References found in this work

Writing and difference.Jacques Derrida - 1978 - Chicago: University of Chicago Press.
Writing and Difference.Jacques Derrida - 1978 - Chicago: Routledge.
Holzwege.Martin Heidegger - 1950 - Frankfurt a. M.,: V. Klostermann. Edited by Friedrich-Wilhelm von Herrmann.
On Apology.Aaron Lazare - 2005 - Oup Usa.

View all 30 references / Add more references