Journal of Business Ethics 53 (3):313-323 (2004)

Abstract
The purpose of this study was to gain a better understanding of the impact of moral issues on the moral decision-making process within the field of accounting. In particular, the study examined differences in the perceptions of the underlying characteristics of moral issues on the specific steps of the moral decision-making process of four different accounting situations.The research results suggested that student's perception of the components of moral intensity as well as the various stages of the moral decision-making process was influenced by the type and intensity of the moral issue. In general, accounting student's perceptions of the importance of these variables varied between less unethical and more unethical accounting issues. The differences in perceptions of four moral intensity components: magnitude of consequences, concentration of effect, probability of effect and proximity stood out more in the accounting issues analyzed.
Keywords moral intensity  ethics  accounting  business ethics  moral issue
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DOI 10.1023/B:BUSI.0000039378.74446.df
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Ethical Behavior of Marketing Managers.David J. Fritzsche & Helmut Becker - 1983 - Journal of Business Ethics 2 (4):291 - 299.

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