Public relations and corporate social responsibility: Some issues arising [Book Review]

Journal of Business Ethics 13 (2):111 - 123 (1994)
The paper questions current assumptions about the benefits of corporate social responsibility and the claims that corporations make on behalf of their corporate social responsibility programmes. In particular, the paper suggests that the use of corporate social responsibility for public relations ends raises moral problems over the motivation of corporations. The paper cautions that the justifications which corporations employ may either be immoral or inaccurate with regard to the empirical evidence gained from a small-scale qualitative study carried out in the UK at a time when the practice of corporate social responsibility was expanding quickly (1989). It is noticeable, in retrospect, that great emphasis is placed upon environmental rather than social responsibility. This implies that organisations are primarily reactive in their development of corporate social responsibility programmes and that they respond to external pressures rather than working out the nature of their corporate responsibilities. It might suggest that corporations only take such actions when they feel compelled to do so by consumerist and environmentalist lobbies. The paper argues that corporations do need to find moral justifications for their moral activities and to ensure that corporate social responsibility practice lives up to the claims made by public relations practitioners. The paper explores the nature of public relations and illustrates how its responsibility for corporate social responsibility extends beyond truthfulness in publicity.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1007/BF00881580
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history
Request removal from index
Download options
Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 28,106
Through your library
References found in this work BETA
The Wealth of Nations.Smith Adam - 1993 - Hackett Publishing Company.
Corporate Social Responsibility.Barbara Walker - 1992 - Business Ethics: A European Review 1 (1):29-47.
Friedman Fallacies.Colin Grant - 1991 - Journal of Business Ethics 10 (12):907 - 914.
Corporations and the Common Good.Robert B. Dickie & Leroy S. Rouner - 1988 - Journal of Business Ethics 7 (10):734-800.

View all 6 references / Add more references

Citations of this work BETA
Corporate Social Responsibility.Archie B. Carroll - 2003 - Business Ethics Quarterly 13 (4):503-530.

Add more citations

Similar books and articles
Responsibility, Ethics, and Legitimacy of Corporations.Jacob Dahl Rendtorff - 2009 - International Specialized Book Services [Distributor].
A Political Account of Corporate Moral Responsibility.Jeffery Smith - 2011 - Ethical Theory and Moral Practice 14 (2):223 - 246.
Environmental Integrity and Corporate Responsibility.Richard H. Guerrette - 1986 - Journal of Business Ethics 5 (5):409 - 415.
The Idea of Corporate Social Responsibility.Jacob Dahi Rendtorff - 2007 - The Proceedings of the Twenty-First World Congress of Philosophy 1:111-117.
Good Corporate Governance Initiative to Ensure Corporate Social Responsibility.Rama B. Rao - 2007 - International Corporate Responsibility Series 3:395-414.

Monthly downloads

Added to index


Total downloads

143 ( #33,268 of 2,171,799 )

Recent downloads (6 months)

6 ( #46,602 of 2,171,799 )

How can I increase my downloads?

My notes
Sign in to use this feature

There  are no threads in this forum
Nothing in this forum yet.

Other forums