Behavioral and Brain Sciences 24 (3):421-422 (2001)

Abstract
The authors wish that the psychology of human decision making should borrow methodological rigor from economics. However, unless economics also borrows from psychology this poses a danger of overly limiting the phenomena studied. In fact, an expanded economic theory should be sought that is based in psychology (and ultimately neuroscience) and encompasses both rational and irrational aspects of decision making.
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DOI 10.1017/s0140525x01434145
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