This article examines the different discursive resources on which small business owner–managers draw when understanding their sense of self in relation to corporate social responsibility. In the small business context, identity provides a justifiable framework to study corporate social responsibility, as decisions regarding socially responsible activities are mainly taken by managers and stem from their sense of who they are in the world. On the basis of 25 thematic interviews with owner–managers, two broad discursive resources were found that describe how they actively seek to create and legitimise their sense of self within the discussion on corporate social responsibility. These discursive resources are called being altruistic and being instrumental. The findings emphasise that the essential and also the most challenging feature in small business owner–managers' identity work is the process of reconciling economic values with the social and ethical aspects of business life
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1111/j.1467-8608.2011.01644.x
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 65,714
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Business Ethics and Stakeholder Analysis.Kenneth E. Goodpaster - 1991 - Business Ethics Quarterly 1 (1):53-73.
Small Business Champions for Corporate Social Responsibility.Heledd Jenkins - 2006 - Journal of Business Ethics 67 (3):241-256.
Does Size Matter? The State of the Art in Small Business Ethics.Laura J. Spence - 1999 - Business Ethics, the Environment and Responsibility 8 (3):163–174.

View all 16 references / Add more references

Citations of this work BETA

Work Identification and Responsibility in Moral Breakdown.Majella O'Leary - 2015 - Business Ethics: A European Review 24 (3):237-251.

Add more citations

Similar books and articles

The Consequences of Social Responsibility for Small Business Owners in Small Towns.Terry L. Besser - 2012 - Business Ethics, the Environment and Responsibility 21 (2):129-139.
Profits and Principles: A Critical Discourse Analysis.Colin P. Higgins - 2005 - Proceedings of the International Association for Business and Society 16:130-135.


Added to PP index

Total views
68 ( #161,589 of 2,462,719 )

Recent downloads (6 months)
1 ( #449,387 of 2,462,719 )

How can I increase my downloads?


My notes