Cognitive maps assess news viewer ethical sensitivity

Journal of Mass Media Ethics 12 (3):133 – 147 (1997)
Abstract
~Et h i c a l sensitivity is investigated in an illustrative analysis of two female television nezos viewers. Transcripts of structured, in-depth interviews were analyzed according to four critical content dimensions of ethical sensitivity reflecting interviewees' mentions of story characteristics, ethical issues, consequences, and stakeholders. Cognitive maps illustrate the reasoning processes ofthe two viewers, one with relatively high and the other with relatively low ethical sensitivity. This study provides a detailed description of a new application of a research procedure, and gives detailed examples of how subdimensions of ethical sensitivity interact and relate to a person's reasoning processes. The study is a pilot demonstration of a promising methodology and a precursor to more investigations on more viewers, more types of content, and more media.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1207/s15327728jmme1203_1
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 34,959
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Add more references

Citations of this work BETA

Add more citations

Similar books and articles

Analytics

Added to PP index
2009-01-28

Total downloads
18 ( #326,667 of 2,273,442 )

Recent downloads (6 months)
2 ( #216,623 of 2,273,442 )

How can I increase my downloads?

Monthly downloads

My notes

Sign in to use this feature