The Role of 'High Potentials' in Integrating and Implementing Corporate Social Responsibility

Journal of Business Ethics 99 (S1):73-91 (2011)
Abstract
The Samenleving and Bedrijf (S&B) network of Dutch organizations seeks to embed corporate social responsibility (CSR) within business practices but faces challenges with regard to how to do so across various organizational practices, processes, and policies. The integration of CSR demands cultural change driven by senior management and other change agents, who push CSR principles throughout the organization. This study examines the change processes that S&B member organizations have initiated, with a particular focus on the role of high potentials—those persons who have been selected for the fast track into senior management. Interviews with nine S&B organizations document their levels of CSR integration and implementation, the role of senior managers, and the effects of high potentials’ competencies on the realignment process. High potentials have the ability and opportunity to act as CSR change agents, but organizations’ expectations of their purposes as future senior managers prevented them from doing so. In the existing organizational cultures, leadership focused on economic success, and the CSR implementation process had just initiated. Therefore, a measure of CSR embeddedness might refer to the performance measurement and expectations of high potentials as potential CSR change agents
Keywords Corporate social responsibility  High potentials  Change agents  Integration  Implementation  Case study
Categories (categorize this paper)
DOI 10.1007/s10551-011-1168-3
Options
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history
Request removal from index
Download options
Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 28,157
Through your library
References found in this work BETA
Multiple Levels of Corporate Sustainability.Marcel van Marrewijk & Marco Werre - 2003 - Journal of Business Ethics 44 (2-3):107-119.

View all 11 references / Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles
Corporate Social Responsibility Starts at University.Heidi S. C. A. MuijenHeidi - 2004 - Journal of Business Ethics 53 (1-2):235-246.
Corporate Social Responsibility Starts at University.Heidi S. C. A. Muijen - 2004 - Journal of Business Ethics 53 (1/2):235 - 246.

Monthly downloads

Added to index

2012-01-11

Total downloads

8 ( #493,282 of 2,171,921 )

Recent downloads (6 months)

1 ( #326,615 of 2,171,921 )

How can I increase my downloads?

My notes
Sign in to use this feature


Discussion
Order:
There  are no threads in this forum
Nothing in this forum yet.

Other forums