Journal of Business Ethics 102 (3):455-471 (2011)
Abstract |
A company’s product-harm crises often lead to negative publicity which substantially affects purchase intention. This study attempts to examine the purchase intention and its antecedents (e.g., perceived negative publicity) during product-harm crises by simultaneously including perceived corporate ability (CA) and corporate social responsibility (CSR) as moderators. In the study’s proposed model, purchase intention is indirectly affected by perceived CA, negative publicity, and CSR via the mediation of trust and affective identification. At the same time, the influences of perceived negative publicity on trust and affective identification are moderated by perceived CA and CSR, respectively. Empirical testing using a survey of car users from 477 working professionals confirms most of our hypothesized effects except the insignificant moderating effects of perceived CA. Finally, managerial implications and limitations of our findings are discussed
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Keywords | corporate social responsibility purchase intention corporate ability trust affective identification |
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DOI | 10.1007/s10551-011-0824-y |
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References found in this work BETA
The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products.Sandro Castaldo, Francesco Perrini, Nicola Misani & Antonio Tencati - 2009 - Journal of Business Ethics 84 (1):1-15.
Influence of Corporate Social Responsibility on Loyalty and Valuation of Services.Ma del Mar García de los Salmones, Angel Herrero Crespo & Ignacio Rodríguez del Bosque - 2005 - Journal of Business Ethics 61 (4):369-385.
“Too Good to Be True!”. The Effectiveness of CSR History in Countering Negative Publicity.Joëlle Vanhamme & Bas Grobben - 2008 - Journal of Business Ethics 85 (2):273 - 283.
“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility.Longinos Marin & Salvador Ruiz - 2007 - Journal of Business Ethics 71 (3):245-260.
“Too Good to Be True!”. The Effectiveness of CSR History in Countering Negative Publicity.Joëlle Vanhamme & Bas Grobben - 2008 - Journal of Business Ethics 85 (S2):273-283.
View all 9 references / Add more references
Citations of this work BETA
Religiosity and Voluntary Simplicity: The Mediating Role of Spiritual Well-Being.Rafi Chowdhury - 2018 - Journal of Business Ethics 152 (1):149-174.
Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity.Vicenta Sierra, Oriol Iglesias, Stefan Markovic & Jatinder Jit Singh - 2017 - Journal of Business Ethics 144 (3):661-676.
How Does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality.Stefan Markovic, Oriol Iglesias, Jatinder Jit Singh & Vicenta Sierra - 2018 - Journal of Business Ethics 148 (4):721-740.
Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty.Oriol Iglesias, Stefan Markovic, Mehdi Bagherzadeh & Jatinder Jit Singh - 2020 - Journal of Business Ethics 163 (1):151-166.
Emotional Intelligence and Consumer Ethics: The Mediating Role of Personal Moral Philosophies.Rafi Chowdhury - 2017 - Journal of Business Ethics 142 (3):527-548.
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