Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility [Book Review]

Journal of Business Ethics 102 (3):455-471 (2011)

Abstract
A company’s product-harm crises often lead to negative publicity which substantially affects purchase intention. This study attempts to examine the purchase intention and its antecedents (e.g., perceived negative publicity) during product-harm crises by simultaneously including perceived corporate ability (CA) and corporate social responsibility (CSR) as moderators. In the study’s proposed model, purchase intention is indirectly affected by perceived CA, negative publicity, and CSR via the mediation of trust and affective identification. At the same time, the influences of perceived negative publicity on trust and affective identification are moderated by perceived CA and CSR, respectively. Empirical testing using a survey of car users from 477 working professionals confirms most of our hypothesized effects except the insignificant moderating effects of perceived CA. Finally, managerial implications and limitations of our findings are discussed
Keywords corporate social responsibility  purchase intention  corporate ability  trust  affective identification
Categories (categorize this paper)
DOI 10.1007/s10551-011-0824-y
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 39,545
Through your library

References found in this work BETA

View all 10 references / Add more references

Citations of this work BETA

View all 10 citations / Add more citations

Similar books and articles

Analytics

Added to PP index
2011-08-18

Total views
43 ( #172,547 of 2,325,366 )

Recent downloads (6 months)
11 ( #93,916 of 2,325,366 )

How can I increase my downloads?

Downloads

My notes

Sign in to use this feature