Abstract

The highest value for the philosophical problems of education should consider introducing within the philosophical foundations of marketing management methodology for systematic consideration of education as a social subject­object process, which is based on needs. Philosophy of Education in the face of marketing philosophy and management philosophy got a good theoretical and methodological framework for the synthesis of market interpretations educational development and the development of fundamental issues about the role of education in post­industrial society as a generator of social development. The main aspect of marketing regulation of educational realm of the public institutions today is to improve the quality of education as a basis for the growth of human potential. In determining the directions of philosophical and educational analysis of marketing management in education must be taken into account and general methodological integrative relations philosophy, philosophy of education, philosophy, management and marketing philosophy and substantive features of marketing management, by socio­cultural specificity of the educational sphere. Paradigmatic status of philosophy of education in relation to marketing management in education programming it appears in forms of social activities are implemented through educational transformation in determining the paradigmatic foundations of strategic management of education, and many other determining influence.