Journal of Business Ethics 151 (2):497-516 (2018)

Abstract
Social alliance is defined as the collaboration between for-profit and nonprofit organizations. Building on the insights derived from the resource-based theory, we develop a conceptual framework to explain how socially entrepreneurial nonprofit organizations can improve their social alliance performance by adopting strategic alliance management routines. We test our framework using the data collected from 203 UK-based SENPOs in the context of cause-related marketing campaign-derived social alliances. Our results confirm a positive relationship between social alliance management routines and social alliance performance. We also find that relational mechanisms, such as mutual trust, relational embeddedness, and relational commitment, mediate the relationship between social alliance management routines and social alliance performance. Moreover, our findings suggest that different types of social alliance motivation can influence the impact of social alliance management routines on different types of the relational mechanisms. In general, we demonstrate that SENPOs can benefit from adopting social alliance management routines and, in addition, highlight how and when the social alliance management routines–social alliance performance relationship might be shaped. Our study offers important academic and managerial implications, and points out future research directions.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
ISBN(s)
DOI 10.1007/s10551-016-3231-6
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 65,714
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

The Marketing of Employee Volunteerism.John Peloza, Simon Hudson & Derek N. Hassay - 2009 - Journal of Business Ethics 85 (S2):371 - 386.

View all 8 references / Add more references

Citations of this work BETA

Add more citations

Similar books and articles

Strategic Alliance Formation and Structural Configuration.Haiying Lin & Nicole Darnall - 2015 - Journal of Business Ethics 127 (3):549-564.
Évaluation et élitisme: d'une alliance à l'autre.Isabelle Berrebi-Hoffmann - 2010 - Cahiers Internationaux de Sociologie 128 (128-129):79-90.
Appropriating Assessment: Possibilities for an Alliance Perspective Through Teaching Social Foundations in Unusual Places.Amy Senta - 2013 - Educational Studies: A Jrnl of the American Educ. Studies Assoc 49 (2):134-147.

Analytics

Added to PP index
2018-08-07

Total views
8 ( #988,919 of 2,462,778 )

Recent downloads (6 months)
1 ( #449,387 of 2,462,778 )

How can I increase my downloads?

Downloads

My notes