Abstract

The goal of this study is to investigate whether different types of structures and lexical tones of Chinese characters cause different processing fluency. In Experiment 1, participants’ explicit affective assessments of Chinese characters with different structures, frequencies, and lexical tones were analyzed. Results indicated that participants showed explicit preferences and dispreferences to different structures and lexical tones. In Experiment 2, participants’ implicit responses to different structures and lexical tones were investigated using a metaphor experimental paradigm. Results were consistent with the major findings of Experiment 1. In Experiments 3 and 4, participants’ recognition of words of different structures and lexical tones were analyzed. Results revealed that participants had a better memory for Surround structure characters when stimuli were visually presented and for Tone 3 when stimuli were auditorily presented. Finally, the significance and implications of this study are discussed