The Female Warrior: A Case Study Of Crowdfunding And Women’s Empowerment In Malaysia

The Velara Warriors is a project recently launched by two young Malaysian women to create a line of female action figures that challenges gender stereotypes in children’s entertainment. While mainstream films feature a growing number of strong female characters, toy franchises are less likely to manufacture and sell corresponding female fighting figures. The two women turned to Kickstarter, one of leading crowdfunding platforms, to raise capital from a wide network of supporters. While funding barriers faced by women have been widely addressed in literature, women entrepreneurs are more likely be funded on crowdfunding platforms like Kickstarter, demonstrating a potential to promote gender equality. Adopting a case study approach, this paper uses a gender framework suggested by Naila Kabeer as its starting point to discuss the crowdfunding phenomenon in relation to women’s empowerment. Findings suggest a positive connection between crowdfunding, women’s empowerment and entrepreneurship. The article concludes with suggestions for future research avenues.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 38,955
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles

Women Empowerment in Modern India.Shruti Singh - 2013 - SOCRATES 1 (1):13-23.
On the Subjectivity of the Feminine Literature.Ling Li - 2007 - Nankai University (Philosophy and Social Sciences) 4:1-6.
The Utopian Imaginary, Gender Equality, and Women’s Writings.Rita Monticelli - 2016 - Governare la Paura. Journal of Interdisciplinary Studies 9 (1).
Women, Management and Globalization in the Middle East.Beverly Dawn Metcalfe - 2008 - Journal of Business Ethics 83 (1):85-100.


Added to PP index

Total views
6 ( #805,612 of 2,319,408 )

Recent downloads (6 months)
1 ( #800,908 of 2,319,408 )

How can I increase my downloads?

Monthly downloads

My notes

Sign in to use this feature