Journal of Mass Media Ethics 1 (2):74 – 87 (1986)

This paper surveys some of the innovations introduced by USA Today during its first three and one?half years of publication. It finds that USA Today's innovations in design, market research, and news have not been widely accepted because these approaches have raised significant ethical dilemmas to many journalists. Professional reservations about USA Today are discussed as well as some of the newspaper's advances in color reproduction, use of information graphics, promotion, and sports coverage
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DOI 10.1080/08900528609358270
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References found in this work BETA

Public Opinion.Charles E. Merriam - 1946 - Philosophical Review 55:497.
The Play Theory of Mass Communication.William Stephenson - 1967 - University of Chicago Press.

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