Bringing Back the Essence of the “S” and “R” to CSR: Understanding the Limitations of the Merchant Trade and the White Man's Burden [Book Review]
Journal of Business Ethics 117 (1):123-136 (2013)
One of the fundamental struggles in corporate social responsibility (CSR) is the uncertainty and inherent contradictions that stem from a company being an individual legal entity and a community of persons. The authors contend that CSR has departed from the essence of “social responsibility.” The paper is a commentary on CSR, presented as two frameworks rooted in individualism—The Merchant Trade (the strategic view of CSR) and The White Man’s Burden (self-righteous CSR heroism that assumes the shackles of responsibility normally offered by others). Both, however, contradict the essence of “social responsibility” pitting individual against community, business against society, and economic needs and realities versus ethical reflection. The authors present a model that advocates a more moderate and realistic approach to CSR that goes back to the essence of social responsibility
|Keywords||Corporation Social responsibility Merchant White Man’s Burden Relational capability|
|Categories||categorize this paper)|
References found in this work BETA
Virtue Theory as a Dynamic Theory of Business.Surendra Arjoon - 2000 - Journal of Business Ethics 28 (2):159 - 178.
The Firm as a “Community of Persons”: A Pillar of Humanistic Business Ethos. [REVIEW]Domènec Melé - 2012 - Journal of Business Ethics 106 (1):89-101.
Citizenship, Inc.: Do We Really Want Businesses to Be Good Corporate Citizens?Pierre-Yves Néron & Wayne Norman - 2008 - Business Ethics Quarterly 18 (1):1-26.
The Meaning of Corporate Social Responsibility: The Vision of Four Nations. [REVIEW]Ina Freeman & Amir Hasnaoui - 2011 - Journal of Business Ethics 100 (3):419 - 443.
Citations of this work BETA
A Personalistic Appraisal of Maslow’s Needs Theory of Motivation: From “Humanistic” Psychology to Integral Humanism.Alma Acevedo - forthcoming - Journal of Business Ethics.
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