DTC Advertising Harms Patients and Should Be Tightly Regulated

Journal of Law, Medicine and Ethics 37 (3):444-450 (2009)
Abstract
Like all interventions in health care, direct-to-consumer advertising should be evaluated by comparing its risks to its benefits, in the context of the available or potentially available alternatives. The objective, of course, is to realize any unique benefits while minimizing the risks. On balance, the adverse effects of DTC advertising outweigh the still-unde-monstrated benefits of the advertising
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DOI 10.1111/j.1748-720X.2009.00405.x
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