Following Mou Zongsan’s interpretation of Wang Yangming, this paper investigates the phenomenology of values and moral emotions in Max Scheler and the Confucian learning of heart, especially Wang Yangming. Part I illustrates the meaning of moral emotions in Confucianism and introduces Wang Yangming’s idea of pure knowing . Part II introduces Max Scheler’s idea of a priori value and feeling in order to explain how pure knowing could be both immanent and transcendental, both subjective and objective. Part III explores the phenomena of value and feeling in Confucianism and Wang Yangming, giving a Schelerian interpretation of Wang Yangming’s teaching of four verses. Similar to Max Scheler, Confucian learning of heart affirms the intentional structure between hierarchy of values on the one hand and loving, preferring, and feeling of values on the other hand. This paper intends to clarify the basic structure of Wang Yangming’s thought; therefore, analyses on detailed moral emotions will be left to ..