Ethical public relations practitioners must not ignore 'public interest'

Journal of Mass Media Ethics 10 (4):210 – 222 (1995)
Abstract
In this study the author argues that public relations practitioners must not ignore the public interest even though the term has been the subject of vigorous debate within both academic and professional circles. The author maintains - not-withstanding the controversy - that the public interest is intrinsic to the very definition of what it is public relations people do. He suggests the solution to the definitional problem rests in first formulating an abstract (general) definition, then moving to the operational level.
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DOI 10.1207/s15327728jmme1004_2
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References found in this work BETA
Professional Ethics, the University, and the Journalist.William F. May - 1986 - Journal of Mass Media Ethics 1 (2):20 – 31.
Ethics and Journalism.John C. Merrill - 1975 - In John Calhoun Merrill & Ralph D. Barney (eds.), Ethics and the Press: Readings in Mass Media Morality. Hastings House. pp. 8--17.

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