“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility
Journal of Business Ethics 71 (3):245-260 (2007)
Abstract
The extent to which people identify with an organization is dependent on the attractiveness of the organizational identity, which helps individuals satisfy one or more important self-definitional needs. However, little is known about the antecedents of company identity attractiveness (IA) in a consumer–company context. Drawing on theories of social identity and organizational identification, a model of the antecedents of IA is developed and tested. The findings provide empirical validation of the relationship between IA and corporate associations perceived by consumers. Our results demonstrate that the Corporate Social Responsibility (CSR) contribution to company IA is much stronger than that of Corporate Ability (CA). This may be linked to increasing competition and of decreasing CA-based variation in the marketplace.DOI
10.1007/s10551-006-9137-y
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Corporate Social Responsibility and Employee–Company Identification.Hae-Ryong Kim, Moonkyu Lee, Hyoung-Tark Lee & Na-Min Kim - 2010 - Journal of Business Ethics 95 (4):557-569.
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Corporate social performance and attractiveness as an employer to different job seeking populations.Heather Schmidt Albinger & Sarah J. Freeman - 2000 - Journal of Business Ethics 28 (3):243 - 253.