Social Alliances for Fundraising: How Spanish Nonprofits Are Hedging the Risks [Book Review]

Journal of Business Ethics 47 (3):209 - 222 (2003)

Authors
Abstract
Social pressure on companies is leading to a growing concern about the corporate relationship with the community. On the other hand, the progressive reduction on governments' grants leads nonprofits to diversify their sources of revenue and to turn to companies for funds. However, there has been a change in this relationship. Their margin for cooperation is now broader, and the level of involvement is deeper. This results in the formation of alliances between them. Based on the literature and the results of a series of interviews with marketing managers at nonprofits and companies, this paper analyses the opportunities and risks associated to this type of partnerships, with a special emphasis in the nonprofits' needs and mission. Secondly, we describe how Spanish nonprofits are hedging the risks. Finally, guidelines and information sources are provided in order to reduce the uncertainty contingent to this type of alliances.
Keywords fundraising  not-for-profit organization  risk management  social alliances
Categories (categorize this paper)
Reprint years 2004
DOI 10.1023/A:1026212902564
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 43,728
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

View all 6 citations / Add more citations

Similar books and articles

Doing Good and Doing Business.Frances M. Amatucci & Albert H. Mercer - 2007 - Proceedings of the International Association for Business and Society 18:297-300.

Analytics

Added to PP index
2011-05-29

Total views
20 ( #429,130 of 2,264,683 )

Recent downloads (6 months)
1 ( #863,502 of 2,264,683 )

How can I increase my downloads?

Downloads

My notes

Sign in to use this feature