Journal of Mass Media Ethics 4 (1):5 – 20 (1989)

Abstract
A serious retardant to development of a specifically public relations (PR) ethical philosophy is the tendency to retain a commitment uniquely journalistic? objectivity. Ivy Lee and Edward Bernays offered two ethical options or imperatives, based on objectivity or on advocacy. Public relations must accept a commitment to the ethics of persuasion in order to reduce a crippling inferiority complex and advance understanding of the profession by its practitioners as well as the public
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DOI 10.1080/08900528909358329
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References found in this work BETA

Groping for Ethics in Journalism.H. Eugene Goodwin - 1983 - Iowa State University Press.
Reporters' Ethics.Bruce M. Swain - 1978 - Iowa State University Press.

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Citations of this work BETA

Pedagogical Ethics for Public Relations and Advertising.S. L. Harrison - 1990 - Journal of Mass Media Ethics 5 (4):256 – 262.

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