Phenomenal Data Mining: From Observations to Phenomena

Abstract
• Conventional data mining infers relations among e.g. the fraction of supermarket baskets with diapers also contain beer. • Phenomenal data mining concerns relations between data and the phenomena underlying the data, e.g. y married couples keeping old friends buy diapers and • Example: The sales receipts of a supermarket usually not identify the customers. Grouping baskets by customer is possible and useful but requires new techniques.
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