This study examines the specificvalues held by consumers towards organic andconventionally produced meat, with particularreference to moral issues surrounding foodanimal production. A quota sample of 30 femalesfrom both a rural and an urban area of Scotland, were interviewed. Overall, there was lowcommitment towards the purchase of organicmeats and little concern for ethical issues.Price and product appearance were the primarymeat selection criteria, the latter being usedas a predictor of eating quality. Manyattitude-behavior anomalies were identified,mainly as a result of respondents' cognitivedissonance and lack of understanding regardingmeat production criteria underpinning meatquality marks, e.g., Soil Association label.Responsibilities for ethical issues appeared tobe delegated by the consumer to the meatretailer or government. This raises issuesabout educating consumers and bringingconsumers closer to understanding meatproduction systems. A conceptual framework isproposed that illustrates the significance ofconsumer involvement in how meat-purchasingdecisions are approached in terms of theevaluation of tangible and or intangiblequality attributes. The results also point tothe need for further research into thoseaspects of quality that individuals tend toaddress at the level of the citizen,rather than at the point of purchase
Keywords consumer value  livestock production  organic meat
Categories (categorize this paper)
Reprint years 2004
DOI 10.1023/A:1015052816477
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 63,319
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

Do Consumers Care About Ethical-Luxury?Iain A. Davies, Zoe Lee & Ine Ahonkhai - 2012 - Journal of Business Ethics 106 (1):37-51.
A Framework for Sustainability Transition: The Case of Plant-Based Diets. [REVIEW]Markus Vinnari & Eija Vinnari - 2014 - Journal of Agricultural and Environmental Ethics 27 (3):369-396.

View all 8 citations / Add more citations

Similar books and articles

Meat and Morality: Alternatives to Factory Farming. [REVIEW]Evelyn B. Pluhar - 2010 - Journal of Agricultural and Environmental Ethics 23 (5):455-468.


Added to PP index

Total views
32 ( #339,486 of 2,448,695 )

Recent downloads (6 months)
1 ( #447,034 of 2,448,695 )

How can I increase my downloads?


My notes