Journal of Business Ethics 64 (4):381-404 (2006)

In 1991, Jones developed an issue-contingent model of ethical decision making in which moral intensity is posited to affect the four stages of Rest's 1986 model. Jones claimed that moral intensity, which is "the extent of issue-related moral imperative in a situation", consists of six characteristics: magnitude of consequences, social consensus, probability of effect, temporal immediacy, proximity, and concentration of effect. This article reports the findings of two studies that analyzed the factor structure of moral intensity, operationalized by a 12-item Perceived Moral Intensity Scale adapted from the work of Sing-hapakdi et al. [1996, Journal of Business Research, 36, 245-255] and Frey [2000, Journal of Business Ethics, 26, 181-195]. The two items that were purported to measure CE were dropped due to their inability to effectively tap into the characteristic proposed by Jones. Factor analyses of the remaining 10 items supported a 3-factor structure, with the MC, PE, and TI items loading on the first factor, the PX items loading on the second factor, and the SC items loading on the third factor. These factors were labeled: Probable Magnitude of Consequences, Proximity, and Social Consensus. The authors conclude that moral intensity consists of three characteristics, rather than the six posited by Jones.
Keywords Philosophy   Ethics   Economic Growth   Management
Categories (categorize this paper)
DOI 10.1007/s10551-006-0006-5
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 57,109
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

View all 8 references / Add more references

Citations of this work BETA

View all 38 citations / Add more citations

Similar books and articles

An Investigation of the Components of Moral Intensity.Bev Marshall & Philip Dewe - 1997 - Journal of Business Ethics 16 (5):521-529.


Added to PP index

Total views
38 ( #267,804 of 2,411,471 )

Recent downloads (6 months)
1 ( #538,999 of 2,411,471 )

How can I increase my downloads?


My notes