Corporate social investments: Do they pay? [Book Review]

Journal of Business Ethics 15 (3):309-314 (1996)
Abstract
The stock market reaction to two very different corporate social investments is explored. A market model event study methodology is employed using daily stock returns. The results are that the stock market appears to have ignored the 1977 announcement, but rewarded the 1990 event. Future research and possible managerial implications are discussed
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DOI 10.1007/BF00382956
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