Journal of Mass Media Ethics 7 (4):196 – 208 (1992)
If a news organization serves the market well, does it also serve the public well? Yes, say the leaders of the news industry, market forces improve journalism. This article uses market theory microeconomics to test the executives' assertion. The analysis concludes that news is a peculiar commodity, what economists call a "credence" good, that may invite fraud because consumers cannot readily determine its quality, even after consuming it. News, by definition, is what we don't yet know. The article also contends that advertisers seek public attention for their products rather than public education about current events. Thus advertiser-supported news media following market logic compete not in a news market, but in a larger market for public attention. This attention market may value entertainment more than information, leading to a conflict with journalism's norms of public service.
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References found in this work BETA
Business Ethics: Concepts and Cases.Manuel G. Velasquez - 1988 - Journal of Business Ethics 7 (8):592-604.
Citations of this work BETA
Three Essays on Journalism and Virtue.G. Stuart Adam, Stephanie Craft & Elliot Cohen - 2004 - Journal of Mass Media Ethics 19 (3):247-275.
Partnerships and Public Service: Normative Issues for Journalists in Converged Newsrooms.Jane B. Singer - 2006 - Journal of Mass Media Ethics 21 (1):30 – 53.
New Media Synergy: Emergence of Institutional Conflicts of Interest.Charles Davis & Stephanie Craft - 2000 - Journal of Mass Media Ethics 15 (4):219 – 231.
Trust and the Economics of News.Bastiaan Vanacker & Genelle Belmas - 2009 - Journal of Mass Media Ethics 24 (2 & 3):110 – 126.
Who's Responsible for Journalism?John H. McManus - 1997 - Journal of Mass Media Ethics 12 (1):5 – 17.
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