Serving the public and serving the market: A conflict of interest?

Journal of Mass Media Ethics 7 (4):196 – 208 (1992)

Abstract
If a news organization serves the market well, does it also serve the public well? Yes, say the leaders of the news industry, market forces improve journalism. This article uses market theory microeconomics to test the executives' assertion. The analysis concludes that news is a peculiar commodity, what economists call a "credence" good, that may invite fraud because consumers cannot readily determine its quality, even after consuming it. News, by definition, is what we don't yet know. The article also contends that advertisers seek public attention for their products rather than public education about current events. Thus advertiser-supported news media following market logic compete not in a news market, but in a larger market for public attention. This attention market may value entertainment more than information, leading to a conflict with journalism's norms of public service.
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DOI 10.1207/s15327728jmme0704_1
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References found in this work BETA

On the Psychology of Prediction.Daniel Kahneman & Amos Tversky - 1973 - Psychological Review 80 (4):237-251.
Business Ethics: Concepts and Cases.Manuel G. Velasquez - 1988 - Journal of Business Ethics 7 (8):592-604.

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Citations of this work BETA

Three Essays on Journalism and Virtue.G. Stuart Adam, Stephanie Craft & Elliot Cohen - 2004 - Journal of Mass Media Ethics 19 (3-4):247-275.
Who's Responsible for Journalism?John H. McManus - 1997 - Journal of Mass Media Ethics 12 (1):5 – 17.
Trust and the Economics of News.Bastiaan Vanacker & Genelle Belmas - 2009 - Journal of Mass Media Ethics 24 (2-3):110 – 126.

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