From trust to trustworthiness: Why information is not enough in the food sector

Abstract
The many well-publicized food scandals in recent years have resulted in a general state of vulnerable trust. As a result, building consumer trust has become an important goal in agri-food policy. In their efforts to protect trust in the agricultural and food sector, governments and industries have tended to consider the problem of trust as merely a matter of informing consumers on risks. In this article, we argue that the food sector better addresses the problem of trust from the perspective of the trustworthiness of the food sector itself. This broad idea for changing the focus of trust is the assumption that if you want to be trusted, you should be trustworthy. To provide a clear understanding of what being trustworthy means within the food sector, we elaborate on both the concept of trust and of responsibility. In this way we show that policy focused on enhancing transparency and providing information to consumers is crucial, but not sufficient for dealing with the problem of consumer trust in the current agri-food context.
Keywords food  food policy  responsibility  trust  trustworthiness
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DOI 10.1007/s10806-006-9000-2
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References found in this work BETA
Trust Within Reason (SJ Brams).M. Hollis - 1999 - Philosophical Books 40 (2):129-130.
On the Emotional Character of Trust.Bernd Lahno - 2001 - Ethical Theory and Moral Practice 4 (2):171-189.
Trustworthiness.Russell Hardin - 1996 - Ethics 107 (1):26-42.
The Street-Level Epistemology of Trust.Russell Hardin - 1992 - Analyse & Kritik 14 (2):152-176.

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Citations of this work BETA
Moral and Instrumental Norms in Food Risk Communication.Peter G. Modin & Sven Ove Hansson - 2011 - Journal of Business Ethics 101 (2):313 - 324.
Maintaining Trust and Credibility in a Continuously Evolving Organic Food System.Martin Hvarregaard Thorsøe - 2015 - Journal of Agricultural and Environmental Ethics 28 (4):767-787.

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