Journal of Agricultural and Environmental Ethics 19 (5):427-442 (2006)
AbstractThe many well-publicized food scandals in recent years have resulted in a general state of vulnerable trust. As a result, building consumer trust has become an important goal in agri-food policy. In their efforts to protect trust in the agricultural and food sector, governments and industries have tended to consider the problem of trust as merely a matter of informing consumers on risks. In this article, we argue that the food sector better addresses the problem of trust from the perspective of the trustworthiness of the food sector itself. This broad idea for changing the focus of trust is the assumption that if you want to be trusted, you should be trustworthy. To provide a clear understanding of what being trustworthy means within the food sector, we elaborate on both the concept of trust and of responsibility. In this way we show that policy focused on enhancing transparency and providing information to consumers is crucial, but not sufficient for dealing with the problem of consumer trust in the current agri-food context.
Similar books and articles
A role for business ethics in facilitating trustworthiness.N. F. Bews & G. J. Rossouw - 2002 - Journal of Business Ethics 39 (4):377 - 390.
Trust and functional foods. New products, old issues.Miltos Liakopoulos & Doris Schroeder - 2003 - Poiesis and Praxis 2 (1):41-52.
An ethical toolkit for food companies: Reflections on its use. [REVIEW]M. Deblonde, R. de Graaff & F. Brom - 2007 - Journal of Agricultural and Environmental Ethics 20 (1):99-118.
Food, consumer concerns, and trust: Food ethics for a globalizing market. [REVIEW]Frans W. A. Brom - 2000 - Journal of Agricultural and Environmental Ethics 12 (2):127-139.
Can We Make Sense of the Notion of Trustworthy Technology?Philip J. Nickel, Maarten Franssen & Peter Kroes - 2010 - Knowledge, Technology & Policy 23 (3-4):429-444.
Ethics in e-trust and e-trustworthiness: the case of direct computer-patient interfaces.Philip J. Nickel - 2011 - Ethics and Information Technology 13 (2):355-363.
The Case of Online Trust.Matteo Turilli, Mariarosaria Taddeo & Antonino Vaccaro - 2010 - Knowledge, Technology & Policy 23 (3-4):333-345.
Trust, food, and health. Questions of trust at the interface between food and health.Franck L. B. Meijboom - 2007 - Journal of Agricultural and Environmental Ethics 20 (3):231-245.
Added to PP
Historical graph of downloads
Citations of this work
Trustworthiness and Responsible Research and Innovation: The Case of the Bio-Economy.Lotte Asveld, Jurgen Ganzevles & Patricia Osseweijer - 2015 - Journal of Agricultural and Environmental Ethics 28 (3):571-588.
Invoices on scraps of paper: trust and reciprocity in local food systems.Shawn Trivette - 2017 - Agriculture and Human Values 34 (3):529-542.
The Moral Complexity of Agriculture: A Challenge for Corporate Social Responsibility.Evelien M. de Olde & Vladislav Valentinov - 2019 - Journal of Agricultural and Environmental Ethics 32 (3):413-430.
Genome Editing and Responsible Innovation, Can They Be Reconciled?Ann Bruce & Donald Bruce - 2019 - Journal of Agricultural and Environmental Ethics 32 (5):769-788.
The “Revolving Door” between Regulatory Agencies and Industry: A Problem That Requires Reconceptualizing Objectivity.Zahra Meghani & Jennifer Kuzma - 2011 - Journal of Agricultural and Environmental Ethics 24 (6):575-599.
References found in this work
On the emotional character of trust.Bernd Lahno - 2001 - Ethical Theory and Moral Practice 4 (2):171-189.