Special Issue on: Managing Intangible Ethical Assets: Enhancing Corporate Identity, Corporate Brand, and Corporate Reputation to Fulfill the Social Contract

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Business Ethics Quarterly 24 (1):162-164 (2014)
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10.1017/s1052150x00005947

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reprint Melewar, T. C.; Gambetti, Rossella C.; Martin, Kelly D. (2014) "Special issue on: Managing intangible ethical assets: Enhancing corporate identity, corporate brand, and corporate reputation to fulfill the social contract". Business Ethics Quarterly 24(3):504-506
reprint Melewar, T. C.; Gambetti, Rossella C.; Martin, Kelly D. (2014) "Special Issue on: Managing Intangible Ethical Assets: Enhancing Corporate Identity, Corporate Brand, and Corporate Reputation to Fulfill the Social Contract". Business Ethics Quarterly 24(2):310-312

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Kelly Martin
Tarleton State University

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References found in this work

Empirical Business Ethics Research and Paradigm Analysis.V. Brand - 2009 - Journal of Business Ethics 86 (4):429-449.
The Ethical Backlash of Corporate Branding.Guido Palazzo & Kunal Basu - 2007 - Journal of Business Ethics 73 (4):333-346.

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