Semiotic Construction in Promoting Intercultural Communication: A Tiba Meka Rite of Manggarai, Indonesia

Cultura 18 (2):187-210 (2021)
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Semiotic construction has an enormous influence on the latest studies in promoting intercultural communication. Understanding all symbols of traditional rites and fostering mutual respect, compassion, sympathy and empathy for other cultures is understood as a new angle. Moreover, semiotic construction is a contact tool for cultural qualities. This research aims to explore and reveal the multicultural values that are contained in the tiba meka rite. The analysis examines 50 custom spokespersons over the period of February to December 2019 and uses interviews, stationery collection, field notes and audio-visual recordings. Three research results concerning the tiba meka rite were found. First, semiotic meanings used in tiba meka rites are semiotic expressions that invite national or international outsiders, government guests, religious leaders and community leaders. Second, the philosophy relates to the theory, personality and morality of economics behind semiotic spoken words. This philosophy is influenced by the following main philosophies: pragmatism and indoctrism. Third, the tiba meka rite's multicultural values include respect, gender, politics, solidarity, faith, tolerance, political, social, economic, authority and familiarity, and these values promote intercultural communication. The six steps used by the Manggarai people to welcome outsiders include these concepts.



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