Citation. Please cite final print document: Miah, A. (2008) section 7 introduction: Ethical considerations of human performance optimisation, in Nigel A.S. Taylor, Herbert groeller and Peter.. [Book Review]

At the beginning of the twenty-first century the ethics of performance are being pulled in two directions. The first of these embodies the spirit of the amateur athlete – itself an account of the broader social values ascribed to physical culture – which arose in the late nineteenth century and flourished in the early twentieth century (Hoberman 1992). The other beckons humanity towards a less familiar era, which is rooted in the democratisation of technology and where the human condition is treated as an unfinished biological entity.