Environmental marketing: A source of reputational, competitive, and financial advantage [Book Review]
Journal of Business Ethics 23 (3):299 - 311 (2000)
Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990'shas resulted in environmental performance becoming an increasingly important component of a company'sreputation. This paper explores the relationship between reputation, environmental performance, and financial performance, and looks at the contingencies that impact environmental policy making.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
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Citations of this work BETA
The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications. [REVIEW]Kent Walker & Fang Wan - 2012 - Journal of Business Ethics 109 (2):227-242.
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Corporate Social Responsibility: Review and Roadmap of Theoretical Perspectives.Jędrzej George Frynas & Camila Yamahaki - 2016 - Business Ethics: A European Review 25 (3):258-285.
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