Journal of Business Ethics 12 (3):219 - 225 (1993)

Abstract
This paper expands the focus of ethical analysis to look at the basic approaches to strategy used by business firms. Using a set of criteria historically used to judge ethical issues, three strategy paradigms are evaluated in terms of their likely effects on society as well as the firm. From this analysis, recommendations are offered regarding the ethical pursuit of profit and suggestions made for future research into the relationship between strategy and ethics.
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DOI 10.1007/BF01686449
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References found in this work BETA

Corporate Social Responsibility and the Marketplace.Melville T. Cottrill - 1990 - Journal of Business Ethics 9 (9):723 - 729.
The Ethics of Leveraged Management Buyouts Revisited.Thomas M. Jones & Reed O. Hunt - 1991 - Journal of Business Ethics 10 (11):833 - 840.

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Stakeholder Management Theory: A Critical Theory Perspective.Darryl Reed - 1999 - Business Ethics Quarterly 9 (3):453-483.
Mutuality: A Root Principle for Marketing Ethics.Juan M. Elegido - 2016 - African Journal of Business Ethics 10 (1).

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