An Application of a Bi-Directional Stakeholder Model

Proceedings of the International Association for Business and Society 17:267-270 (2006)
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Abstract

This paper provides an empirical test of a model for the strategic management of stakeholders. More specifically, it provides a methodology that linksstakeholder expectations of business with the strategic expectations of managers. This is achieved by operationalising the idea of bi-directionality in stakeholder research and by applying rigorous statistical data analysis.

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