"You will": Social implications of advanced marketing technologies

Ethics and Behavior 7 (3):229 – 238 (1997)
Abstract
With the shift from a society dominated mass media toward a media landscape of targeted messages, mediated social relations are also transformed. This article addresses a civil society increasingly mediated by advanced marketing communication technologies, analyzing the democratic consequences of information flows constituting new forms of social interaction. It is suggestive to think of advanced marketing technologies not as discreet components and legal codes, but as representational technologies that allow the coordination of a variety of sophisticated knowledge specialties, and as laboratories that structure the relationships, possibilities, and options for managers, technicians, viewers, and distributors. By conceptualizing issues of privacy with the focus on the creation and impact of social categories, we have a chance to make the marketing representations and laboratories constructed by concentrated powers less opaque and more open to joint creation.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1207/s15327019eb0703_5
Options
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history
Request removal from index
Download options
Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 29,174
Through your library
References found in this work BETA
Crossdisciplinary Inquiry in the Information Age.Marie-Christine Leps - 1990 - Social Epistemology 4 (3):281 – 291.

Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles
Added to PP index
2009-01-28

Total downloads
11 ( #408,988 of 2,180,187 )

Recent downloads (6 months)
1 ( #304,927 of 2,180,187 )

How can I increase my downloads?

Monthly downloads
My notes
Sign in to use this feature


Discussion
Order:
There  are no threads in this forum
Nothing in this forum yet.

Other forums