Automatic appraisal of motivational valence: Motivational affective priming and Simon effects

Cognition and Emotion 15 (6):749-766 (2001)
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Abstract

We investigated whether motivationally determined stimulus valence can be processed in an automatic way, as is assumed in many appraisal theories (e.g., Frijda, 1986, 1993; Lazarus, 1991; Scherer, 1993a). Whereas appraisal theorists typically use conscious self-report methods to investigate their assumptions, our experiments used indirect experimental methods that leave less room for deliberate, conscious reflections of the participants. Using variants of the affective priming and Simon paradigms, we demonstrated that intrinsically neutral, but wanted stimuli facilitated responses with a positive valence, whereas intrinsically neutral, but unwanted stimuli facilitated negative responses. In addition, the second experiment proved to be supportive of another assumption made by appraisal theorists according to which a relation exits between different (automatic) outcomes of motivational appraisal (positive-negative) and different action tendencies (approach-withdrawal).

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References found in this work

The Emotions.Nico H. Frijda - 1986 - Cambridge University Press.
An argument for basic emotions.Paul Ekman - 1992 - Cognition and Emotion 6 (3):169-200.
Replicable unconscious semantic priming.Sean Draine & Anthony G. Greenwald - 1998 - Journal Of Experimental Psychology-General 127 (3):286-303.

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