Journal of Business Ethics 53 (1-2):73-86 (2004)

Geoff Moore
Durham University
Although Fair Trade has been in existence for more than 40 years, discussion in the business and business ethics literature of this unique trading and campaigning movement between Southern producers and Northern buyers and consumers has been limited. This paper seeks to redress this deficit by providing a description of the characteristics of Fair Trade, including definitional issues, market size and segmentation and the key organizations. It discusses Fair Trade from Southern producer and Northern trader and consumer perspectives and highlights the key issues that currently face the Fair Trade movement. It then identifies an initial research agenda to be followed up in subsequent papers.
Keywords Fair Trade  North-South  empowerment
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DOI 10.1023/B:BUSI.0000039400.57827.c3
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References found in this work BETA

Ethical Decision Making in Fair Trade Companies.Iain A. Davies & Andrew Crane - 2003 - Journal of Business Ethics 45 (1-2):79 - 92.
Ethical Consumerism: The Case of "Fairly–Traded" Coffee.Kate Bird & David R. Hughes - 1997 - Business Ethics, the Environment and Responsibility 6 (3):159–167.
Ethical Consumerism: The Case Of "Fairly-Traded" Coffee.Kate Bird & David R. Hughes - 1997 - Business Ethics: A European Review 6 (3):159-167.

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Citations of this work BETA

Participating in the Common Good of the Firm.Alejo José G. Sison & Joan Fontrodona - 2013 - Journal of Business Ethics 113 (4):611-625.
Fair Trade: Three Key Challenges for Reaching the Mainstream.Anil Hira & Jared Ferrie - 2006 - Journal of Business Ethics 63 (2):107-118.

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