From burgers to biodiversity? The McDonaldization of on-farm nature conservation in the UK

Agriculture and Human Values 24 (2):207-218 (2007)
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This paper uses George Ritzer’s account of McDonaldization – the socially transformative process of rationalization – to undertake a critical analysis of agri-environment schemes, the dominant form of on-farm nature conservation in England. Drawing on a wide range of evidence, including social surveys of the participants and non-participants of agri-environment schemes, government files, and interviews with government officials, the four key dimensions of McDonaldization – efficiency, calculability, predictability, and control (through non-human technologies) – are applied to the analysis of agri-environment schemes. The irrationalities emerging from a McDonaldized approach to nature conservation are discussed together with their implications for farmers, nature, and society. In conclusion, the paper points to the emergence of alternative models of on-farm nature conservation that may offer ways of resisting and displacing the McDonaldized version



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Can Sustainability Auditing Be Indigenized?John Reid & Matthew Rout - 2018 - Agriculture and Human Values 35 (2):283-294.

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References found in this work

Economy and Society.Max Weber - 2013 - Harvard University Press.
McDonaldization Revisited.Mark Alfino (ed.) - 1998 - Westport, CT: Praeger.
Culture and Enchantment.Mark A. Schneider - 1993 - University of Chicago Press.

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