A Means-End Chain Approach to Explaining the Adoption of Good Agricultural Practices Certification Schemes: The Case of Malaysian Vegetable Farmers

Per Sandin
Swedish University of Agricultural Sciences
Good agricultural practices certification schemes have been promoted to enhance agricultural sustainability. This study seeks to explain the adoption of GAP certification schemes through an analysis of the role of personal values in guiding such choice. It is a departure from approaches taken in previous studies in the area. Through the laddering interview technique of means-end chain analysis, a hierarchical value map was systematically schematized to illustrate the relationship between adoption of GAP, outcomes, and personal values driving the choice. The personal values identified in this study cluster under the headings of “better life”, “religious responsibility”, “healthy life”, and “responsible farmer”. Amongst these, the main evidence pointed to the desire to have “better life” through the enhanced financial position that is perceived to arise as a consequence of GAP adoption as being of primary importance. These findings suggest that, while profit is not the sole end driver of adoptive behavior, GAP certification schemes have to be seen as lucrative and to enhance the goals of achieving core personal values. Other empirical information in this study also has significant policy implications. It is a key finding of this paper that effective promotions of GAP should be tailored and targeted at specific segments of the farmer population
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1007/s10806-015-9572-9
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 43,780
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles

A Role of Fair Trade Certification for Environmental Sustainability.Rie Makita - 2016 - Journal of Agricultural and Environmental Ethics 29 (2):185-201.


Added to PP index

Total views
6 ( #947,815 of 2,265,042 )

Recent downloads (6 months)
3 ( #449,910 of 2,265,042 )

How can I increase my downloads?


My notes

Sign in to use this feature