Beauty Culture in Post-Reform Vietnam: Glocalization or Homogenization?

SocArXiv Papers (2020)


This essay re-examines the global beauty culture and ideals as established by the West and continually re-imagined worldwide through three primary lenses of race, gender, and political economy. Based on this understanding, it then delves into how the beauty culture in Vietnam has been shaped and transformed since the country conducted economic reforms in 1986 and has become more integrated into the global economy today.

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H. Nguyen
Northwestern University

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