Much more than money: Conceptual integration and the materialization of time in Michael Endes Momo and the social sciences

Pragmatics and Cognition 20 (3):546-569 (2012)

Abstract
We analyze conceptual patterns shared by Michael Ende’s novel about time, Momo , and examples of time conceptualization from psychology, sociology, economics, conventional language, and real social practices. We study three major mappings in the materialization of time: time as money in relation with time banking, time units as objects produced by an internal clock, and time as a substance that flows. We show that binary projections between experiential domains are not enough to model the complexity of meaning construction in these widely successful examples. To account for the intricacies of time materialization in context, we use generic integration templates , models for conceptual templates based on Fauconnier and Turner’s Blending Theory. The interplay of such detailed patterns with pragmatic and cultural factors, including diachronic aspects, is crucial to identify the cognitive models at work, and the factors that guide their instantiations as a variety of surface products. The blending model for the spatialized time can be refined and extended to the materialization of time
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DOI 10.1075/pc.20.3.05pag
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Metaphors We Live By.Max Black - 1980 - Journal of Aesthetics and Art Criticism 40 (2):208-210.
The Contemporary Theory of Metaphor.George Lakoff - 1993 - In Andrew Ortony (ed.), Metaphor and Thought. Cambridge University Press. pp. 202-251.

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