Abstract
This case examines BP company’s launch of a new global brand - under the banner of “Beyond Petroleum” and a new logo – a vibrant sunburst of green, while, and yellow – in 2000. The case also analyzes the series of environmental health and a safety problem BP suffered since the launch of the “Beyond Petroleum” campaign and explores what important lessons that can be drawn for companies that might be considering sustainability factors in their branding strategies
Keywords Business and Professional Ethics  Conference Proceedings  Social Science
Categories (categorize this paper)
ISBN(s) 978-0-9763264-4-1
DOI iabsproc200718109
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 70,091
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles

Thomas Gold's Deep Hot Biosphere and the Origin of Petroleum.Noel M. Swerdlow - 2000 - Perspectives in Biology and Medicine 43 (4):598-608.
Influencing the State: U.S. Campaign Finance and its Discontents.Rogan Kersh - 2000 - Critical Review: A Journal of Politics and Society 15 (1-2):203-219.

Analytics

Added to PP index
2012-09-18

Total views
18 ( #608,162 of 2,506,364 )

Recent downloads (6 months)
2 ( #277,420 of 2,506,364 )

How can I increase my downloads?

Downloads

My notes