Going green: the evolution of micro-business environmental practices

Business Ethics 21 (2):220-237 (2012)
This paper examines the process through which micro-businesses ‘go green’. It builds upon previous studies that have identified the different drivers of this greening process. However, rather than a static focus on specific drivers, the study articulates the evolution of environmental practices over time. The paper uses comparative case studies of six micro-businesses to build a composite sequence analysis that plots the greening process from its roots through to large-scale and ambitious ecological projects. The study identifies three distinct stages that businesses pass through during this greening process. This has important implications for policy-makers and advisors as it was found that the support needed by the businesses changed as they passed through these different stages. In particular, it was found that appropriate support is currently lacking at certain key points of the businesses' greening development. The paper therefore adds to current understanding of small business ecological responsibility by showing how activities and drivers change with the level of engagement. Pointers are provided as to how support can be improved
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1111/j.1467-8608.2011.01651.x
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history
Request removal from index
Download options
Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 27,613
Through your library
References found in this work BETA
Editorial: Responsibility and Small Business. [REVIEW]Geoff Moore & Laura Spence - 2006 - Journal of Business Ethics 67 (3):219-226.

View all 13 references / Add more references

Citations of this work BETA

Add more citations

Similar books and articles

Monthly downloads

Added to index


Total downloads

16 ( #297,695 of 2,168,944 )

Recent downloads (6 months)

1 ( #346,364 of 2,168,944 )

How can I increase my downloads?

My notes
Sign in to use this feature

There  are no threads in this forum
Nothing in this forum yet.

Other forums