Abstract
The upsurge in non-traditional, including non-Christian, confessions in Ukrainian society is due to a number of factors. To a certain extent, the conversion of a part of Ukrainians to non-traditional religiosity is due to the crisis of social and political life, the transformation of ideological landmarks and the impairment of the ideological guidance of the previous system of values. Crisis phenomena did not bypass the traditional and religious sphere of society, which erupted in the crisis of traditional churches. As a result, the latter were in a state of internecine confrontation and ideological hostility, the struggle for the sphere of influence on the public. This is noticeably reflected in the mind of the believer. Insufficient attention of the clergy of traditional churches to religious requests of a person, often quite formal conduct of ritual ceremonies, inappropriate behavior of the clergyman constitute prerequisites for the transition of the ordinary believer into the womb of non-traditional religiosity, in the hope of finding the necessary personal religious comfort there.