Journal of Business Ethics 152 (3):843-864 (2018)
AbstractWe examined the subjective experiences of young environmentalists who engage in green consumption practices from the theoretical lens of Warde’s :131–153, 2005) practice theory. Data were gathered through 21 photo-elicited, in-depth interviews with young environmentalists. Based on our findings, we postulated a theoretical framework to understand green consumption practices among our informants as a process with three interrelated phases: green credibility seeking, green procurement and prosumption, and green whispers. This inductive investigation revealed various symbolic meanings of green consumption that are instrumental in effectively engaging in green consumption practice and are widely shared among our informants. Our investigation extends the existing literature on green consumption with an alternative theoretical perspective and provides managers with insights into the motivations and practices of green consumers.
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References found in this work
Social Practices: A Wittgensteinian Approach to Human Activity and the Social.Theodore R. Schatzki - 1996 - Cambridge University Press.
Toward a Theory of Social Practices: A Development in Culturalist Theorizing.Andreas Reckwitz - 2002 - European Journal of Social Theory 5 (2):243-263.
Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions.Pat Auger & Timothy M. Devinney - 2007 - Journal of Business Ethics 76 (4):361-383.
What Will Consumers Pay for Social Product Features?Pat Auger, Paul Burke, Timothy M. Devinney & Jordan J. Louviere - 2003 - Journal of Business Ethics 42 (3):281 - 304.
Journal of Business Ethics, Volume 42, Number 3 - SpringerLink.Pat Auger, Paul Burke, Timothy M. Devinney & Jordan J. Louviere - 2003 - Journal of Business Ethics 42 (3):281-304.
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