Recruitment strategies for encouraging participation in corporate volunteer programs

Journal of Business Ethics 49 (4):371-386 (2004)
Perhaps due to the numerous community and company benefits associated with corporate volunteer programs, an increasing number of national and international firms are adopting such programs. A major issue in organizing corporate volunteer programs concerns the strategies that are most effective for recruiting employee participation. The results of this study suggest that the most effective strategies for initiating participation in volunteer programs may not be the same as the strategies that are most effective in terms of maximizing the number of volunteer hours contributed by employees. More importantly, the results suggest that the most effective recruitment strategies depend on the age of the employee. The results were discussed in terms of matching the recruitment strategies with the characteristics of the potential volunteers and the nature of the volunteer project.
Keywords corporate volunteer programs  employee age differences  recruitment strategies
Categories (categorize this paper)
DOI 10.1023/B:BUSI.0000020872.10513.f2
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history
Request removal from index
Download options
Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 28,208
Through your library
References found in this work BETA

No references found.

Add more references

Citations of this work BETA
The Marketing of Employee Volunteerism.John Peloza, Simon Hudson & Derek N. Hassay - 2009 - Journal of Business Ethics 85 (2):371 - 386.

View all 10 citations / Add more citations

Similar books and articles

Monthly downloads

Added to index


Total downloads

32 ( #161,351 of 2,172,819 )

Recent downloads (6 months)

1 ( #324,903 of 2,172,819 )

How can I increase my downloads?

My notes
Sign in to use this feature

There  are no threads in this forum
Nothing in this forum yet.

Other forums