Abstract

The article is a reflection about the controversies on social media. It analyzes a week of Folha de São Paulo’s posts, the largest Brazilian newspaper, on its Facebook page. The methodological basis adopted is the Grounded Theory. From the results, in a week of data collection, it seeks to theorize over coercive factors for the emergence of discursive struggles, with the aim of outlining a phenomenology of commentaries, based on Alfred Schutz, Thomas Luckmann and Peter Berger. Finally, it contrasts this situation of online conflicts with the Brazilian identity and the historical moment of the country.