Journal of Mass Media Ethics 25 (3):226-245 (2010)

Abstract
Public relations practitioners are uniquely positioned to promote ethical communication and practice. As Kruckeberg (2000) explained, “public relations practitioners-if they prove worthy of the task—will be called upon to be corporate—that is organizational—interpreters and ethicists and social policy-makers, charged with guiding organizational behavior as well as influencing and reconciling public perceptions within a global context (p. 37).” Public relations practitioners, however, may never take an ethics course as a student, receive on-the-job ethical training, or use the many professional codes of ethics available to them. This lack begs the question: How are they tackling the various ethical decisions they face? This study examines how public relations professionals engage in ethical decision making and make meaning of deontological ethical models. Such inquiry regarding ethical decision making may assist public relations practitioners and scholars to better understand themselves, serve society, and advance the communication profession
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Reprint years 2011
DOI 10.1080/08900523.2010.497405
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References found in this work BETA

Groundwork for the Metaphysics of Morals.Immanuel Kant - 1785/2002 - Oxford University Press.
Groundwork of the Metaphysics of Morals.Immanuel Kant - 1785 - In Elizabeth Schmidt Radcliffe, Richard McCarty, Fritz Allhoff & Anand Vaidya (eds.), Late Modern Philosophy: Essential Readings with Commentary. Blackwell.
Kantian Ethics.Allen W. Wood - 2007 - Cambridge University Press.
An Introduction to Kant's Ethics.Roger J. Sullivan - 1994 - Cambridge University Press.

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Toward an Ethical Model of Effective Crisis Communication.Young Kim - 2015 - Business and Society Review 120 (1):57-81.

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