Two questions are addressed in this article: 1. Why are people attracted to leaders? 2. How are leaders' images construed? The first question is analyzed by using the concept of “deity” as a frame of reference for an “ideal model” of leadership. God as a “screen of projections” can satisfy the believer's fundamental needs and desires, as well as serving as a reference for causal attributions and a provider of transcendental meaning. Using Construal Level Theory, deity, as a frame of reference, also facilitates analysis of the second question. This analysis explains universal principles underlying the leadership construal, and the psychological principles and culture-bound processes relevant to construing different images of leadership in different collectives.
Keywords attributions  inferences  projections  leader's construal
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DOI 10.1111/jtsb.12096
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Temporal Construal.Yaacov Trope & Nira Liberman - 2003 - Psychological Review 110 (3):403-421.
Social Perception and Phenomenal Causality.F. Heider - 1944 - Psychological Review 51 (6):358-374.
How Mental Systems Believe.Daniel T. Gilbert - 1991 - American Psychologist 46 (2):107-119.

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