Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool

Journal of Business Ethics 118 (2):265-286 (2013)

Abstract
Although research on the corporate social responsibility (CSR) dimension of corporate image has notably increased in recent years, the definition and measurement of the concept for academic purposes still concern researchers. In this article, literature regarding the measurement of CSR image from a customer viewpoint is revised and areas of improvement are identified. A multistage method is implemented to develop and to validate a reliable scale based on stakeholder theory. Results demonstrate the reliability and validity of this new scale for measuring customer perceptions regarding the CSR performance of their service providers. With regard to this, CSR includes corporate responsibilities towards customers, shareholders, employees and society. The scale is consistent among diverse customer cohorts with different gender, age and level of education. Furthermore, results also confirm the applicability of this new scale to structural equation modelling
Keywords CSR  CSR image  Measurement tool  Scale development
Categories (categorize this paper)
DOI 10.1007/s10551-012-1588-8
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 40,066
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

View all 31 references / Add more references

Citations of this work BETA

Add more citations

Similar books and articles

Measuring Corporate Social Performance.José Salazar & Bryan W. Husted - 2008 - Proceedings of the International Association for Business and Society 19:149-161.
Measurement Outside the Laboratory.Marcel Boumans - 2004 - Philosophy of Science 72 (5):850-863.
Harmonious Society and Chinese Csr: Is There Really a Link?Geoffrey See - 2009 - Journal of Business Ethics 89 (1):1 - 22.
Modeling Measurement: Error and Uncertainty.Alessandro Giordani & Luca Mari - 2014 - In Marcel Boumans, Giora Hon & Arthur Petersen (eds.), Error and Uncertainty in Scientific Practice. Pickering & Chatto. pp. 79-96.

Analytics

Added to PP index
2012-12-05

Total views
19 ( #419,528 of 2,236,362 )

Recent downloads (6 months)
3 ( #585,669 of 2,236,362 )

How can I increase my downloads?

Downloads

My notes

Sign in to use this feature