On the Quality and Legitimacy of Green Narratives in Business: A Framework for Evaluation

Journal of Business Ethics 84 (S1):135 - 149 (2009)
  Copy   BIBTEX


Narrative is increasingly being recognised as an important tool both to manage and understand organisations. In particular, narrative is recognised to have an important influence on the perception of environmental issues in business, a particularly contested area of modern management. Management literature is, however, only beginning to develop a framework for evaluating the quality and legitimacy of narratives. Due to the highly fluid nature of narratives, the traditional notion of truth as reflecting ' objective reality' is not useful here. In this article, an alternative approach that evaluates a narrative in two stages is developed. First, a horizontal reading investigates the surface of the narrative, its textual features, instrumental devices and its integrity as a text, to assess the quality of a narrative. Second, a more philosophical or vertical reading makes explicit the underlying value assumptions that author and reader bring to the writing and reading of the narrative to assess the narrative's claim to legitimacy. The framework is then tested against a narrative on the relationship between business and environment as espoused by a supply chain manager of a UK-based manufacturing company



    Upload a copy of this work     Papers currently archived: 91,998

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

A Theory of Musical Narrative.Byron Almén - 2008 - Bloomington: Indiana University Press.
On Identifying Narratives.Tone Kvernbekk - 2003 - Studies in Philosophy and Education 22 (3/4):267-279.
Narrative closure.Noël Carroll - 2007 - Philosophical Studies 135 (1):1 - 15.
Story and Narrative Noticing: Workaholism Autoethnographies.David Boje & Jo A. Tyler - 2009 - Journal of Business Ethics 84 (S2):173 - 194.


Added to PP

34 (#470,593)

6 months
9 (#309,427)

Historical graph of downloads
How can I increase my downloads?

References found in this work

After virtue: a study in moral theory.Alasdair C. MacIntyre - 1984 - Notre Dame, Ind.: University of Notre Dame Press.
Contingency, Irony, and Solidarity.Richard Rorty - 1989 - New York: Cambridge University Press.
After Virtue.A. MacIntyre - 1981 - Tijdschrift Voor Filosofie 46 (1):169-171.
Whose Justice? Which Rationality?Alasdair C. MacIntyre - 1988 - University of Notre Dame Press.
Contingency, Irony, and Solidarity.Richard Rorty - 1989 - The Personalist Forum 5 (2):149-152.

View all 15 references / Add more references